MY Story
About Us
The Wake & Bake Story – By Jonathan D. Cole
Some people wake up to rush into traffic.
I woke up chasing freedom—with coffee in one hand and cannabis in the other. That’s what Wake & Bake means. It’s not just an action—it’s a declaration. It’s for people like us, who don’t start the day until the ritual’s complete: 420 and caffeine, side by side. It’s how we find clarity, calm, and creativity before the world gets loud.
My journey wasn’t easy. I traveled the world chasing the 420 dream—from Amsterdam to Mexico to Jamaica—and soaked up everything I could about cultivation, community, and the lifestyle. I came back to the States ready to grow—not just plants, but something bigger. I became great at it. Private clients. Consistent quality. Then the system showed up.
I got hit with house arrest, strapped with an ankle bracelet for nearly two years, and lost custody of my daughter—all for living what’s now become a legal life. But I didn’t stop growing. I couldn’t. That dream was rooted too deep.
That’s how Wake & Bake Coffee LLC and Wake & Bake Lifestyle LLC were born.
I built them not just to honor the culture—but to promote and protect it. Our coffee isn’t just strong—it’s sacred. Our lifestyle gear isn’t just fresh—it’s a symbol. Wake & Bake is for the early risers who light up and level up. For those who see cannabis not just as a habit, but a way of life.
Wake & Bake means starting your day on your terms. With cannabis and coffee in sync. With purpose in your lungs and power in your cup.
This is my comeback. My creation. My movement.
And it’s only the beginning.
Jonathan D. Cole #nevergiveup
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